As Managing Director of Wealth Matters, an Independent Financial Consultancy, Julian Gilbert was impressed with the work that Info IQ had put into his two company web sites. So much so that he enlisted Info IQ’s help on a very different project, which held personal interest.
When
Julian invested in Gorse Cottage, a holiday home in the New
Forest, he inherited bricks, mortar, and a substandard web
site. Clearly, the site was failing to sell the property.
Julian wanted to be able to post last minute cancellations
and amend prices to attract visitors and reflect seasonal
demand, but the site lacked that facility. The existing photo
collection took 20 minutes to download, an aspect that was
an instant turn off for prospective holidaymakers, who wanted
to make their minds up quickly.
Julian’s aim was to maximise the occupancy of his property, to obtain a steady stream of repeat business and to continue to increase the return on investment.
Info IQ’s brief was simple and straightforward. They were to re-vamp the site so that it increased its profile and attracted more business
Info
IQ firstly converted the photographs into easily downloadable
formats. This instantly enhanced the enjoyment and visual
experience of those viewing the site. Info IQ next designed
an easy to use content management system. This enabled Julian
to regularly update his site with information and to keep
actively promoting to entice new visitors.
A second phase introduced a completely new style and added new features, including detailed maps of the area and a useful links page.
The
proof is in the pudding is in the eating... so they say. The
best evidence that these amendments improved the site’s
efficiency, and profitability, is the number of foreign bookings
that occurred, shortly after the new site was launched. These
bookings equated to 4000 pounds in revenue. The families booked
from as far away as Australia and the USA… They made
their choice simply as a result of the confidence created
by the web site’s look and feel. An added bonus is that
the revitalised site has increased its popularity with the
search engines.
Web Site References
Wealth Matters www.wealth-matters.co.uk
The Mortgage Professionals www.mortgagepros.co.uk
Gorse Cottage www.gorsecottage.co.uk
